This Just In
  • MGM Resorts is adding 80,000 square feet of conference space at the Monte Carlo in Las Vegas and rebranding the Monte Carlo as the Park MGM.
  • The project includes an outdoor terrace and the 10-room executive meeting center.
  • The entire Park MGM is being tailored for smaller groups of up to 5,000 guests.
  • A consumer gun show in Las Vegas has been cancelled. The Eastside Cannery Casino Gun Show was scheduled for the weekend of Oct. 7.
  • Las Vegas media said the schedule for another firearms show on Oct. 21-22 was still being decided. January’s SHOT Show remains on schedule.
  • Charlotte is moving forward with plans to renovate and add new meeting space to the city’s convention center. Work begins in 2019.
  • The $110 million project includes new pre-function space and 26,000 sf of meeting space. A new skyway will connect to the Westin hotel.
  • Diversified Communications announced the acquisition of Luxperience, an Australian hosted buyer event focused on luxury travel.
  • It is one of Diversified’s first forays into the hosted buyer segment. The move is expected to complement the company’s
  • British Tourism & Travel brand.

Informa Launches B2B Marketing Services Business Informa Engage

Mike Thomas
, News Writer
September 20, 2017
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NEW YORK — The global exhibitions and events company Informa recently launched a product called Informa Engage. Promoted as “a high-quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide,” it reportedly has an audience of 30 million B2B professionals in 180 countries.

“Marketers have a tough job,” said Informa Engage President Kate Spellman. “So our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences.”

Here’s the nutshell version of how Informa Engage works: In addition to providing sophisticated data and content marketing expertise, it targets audiences of specialists and offers in-depth knowledge of vertical markets that helps companies better connect with their customers. Check out this video for a more thorough explanation: https://www.youtube.com/watch?v=HDHgnlvoDuM.  

“Being part of Informa and connected to its hundreds of trusted, vertical brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs,” Spellman said. “From building brand awareness and education to enabling sales — we’re laser-focused on delivering results for customers.”

Reach Kate Spellman at (212) 204-4351 or Kate.Spellman@informa.com

 

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