This Just In
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.
  • National Association of Chain Drug Stores OK’d a 3-year deal with CompuSystems for registration at their meeting and Total Store Expo.
  • Quebec-based ExpoPromotion has sold Montreal Home Expo and Montreal Fall Home Expo to Cleveland-based home show producer Marketplace Events.
  • Access Intelligence will launch Global Esports Business Summit for the esports industry Oct. 1-3 at Caesars Palace in Las Vegas.
  • Renovation of the Cleveland Marriott Downtown at Key Center’s lobby, ballroom, and meeting space is scheduled for completion this summer.
  • UBM has acquired Grupo CanalEnergia, an organizer of events in the Brazilian renewable energy sector.
  • The grand opening of the new downtown Omni Louisville Hotel next to the Kentucky International Convention Center was March 6.
  • The grand opening of the Fairmont Austin was March 5. It has 140,000 sf of event space, and direct access to the Austin Convention Center.
  • A new Industry Insight Series Report from CEIR is a practical guide to integrating effective engagement tactics in exhibit booth design.
  • Freeman was named an approved partner for all Mobile World Congress events globally as part of a 3-year deal with event producer GSMA.

Informa Launches B2B Marketing Services Business Informa Engage

Mike Thomas
, News Writer
September 20, 2017
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NEW YORK — The global exhibitions and events company Informa recently launched a product called Informa Engage. Promoted as “a high-quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide,” it reportedly has an audience of 30 million B2B professionals in 180 countries.

“Marketers have a tough job,” said Informa Engage President Kate Spellman. “So our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences.”

Here’s the nutshell version of how Informa Engage works: In addition to providing sophisticated data and content marketing expertise, it targets audiences of specialists and offers in-depth knowledge of vertical markets that helps companies better connect with their customers. Check out this video for a more thorough explanation:  

“Being part of Informa and connected to its hundreds of trusted, vertical brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs,” Spellman said. “From building brand awareness and education to enabling sales — we’re laser-focused on delivering results for customers.”

Reach Kate Spellman at (212) 204-4351 or


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