This Just In
  • Corporate Solutions says combining the SIA Snow Show & Emerald’s Outdoor Retailer will grow the event and entire outdoor sports industry.
  • Corporate Solutions advised SIA in the blockbuster sale. The firm is predicting more exhibition industry deals in the coming months.
  • Emerald Expositions is the new owner of the SIA Snow Show. The Gold 100 show will be merged with Emerald’s Outdoor Retailer.
  • The combined show will be called Outdoor Retailer + Snow Show and is expected to debut in Denver in January 2018.
  • The event marketing firm mdg is opening an office in Chicago. It is the company’s fourth office nationwide and will serve the Midwest market
  • Marketing executive Leana Salamah joins mdg to run the office, which opens June 1. Key staff include event and marketing specialists.
  • Spargo and Britain’s Far Horizons Tourism are partnering in a new housing-management company serving cross-border meetings and events.
  • The new venture is GCA Global Congress Accommodations and will work with show organizers worldwide thorough offices in Europe and the U.S.

Informa Acquires Florida Yacht Shows from Yachting Promotions Inc.

Hil Anderson
, Senior Editor
March 2, 2017
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London – Informa Exhibitions added five yacht shows to its growing maritime portfolio by acquiring Yachting Promotions Inc. (YPI) from Active Interest Media (AIM) for $133 million.

The transaction announced on March 2 not only increased its fleet of such in-water boat shows, it also turned Informa into the largest yacht show organizer in the world, the company said.

“The acquisition will further strengthen Informa Exhibitions’ relationship with leading yacht brokers and builders, providing good opportunities for cross promotion and extending customer relationships across platforms and geographies,” said Charlie McCurdy, CEO of Informa Exhibitions.

The acquisition was made in the wake of Informa’s $1.56 million blockbuster deal for Penton.

Informa already owns Europe’s glamourous Monaco Yacht Show, the world’s leading event dedicated to the superyacht industry. The flagship of the YPI shows is the Fort Lauderdale International Boat Show, the largest such show in the world. The annual November event draws around 100,000 attendees, 1,300 exhibitors and includes more than 1,200 boats displayed on the water. The 58th edition of the show takes place November 2-6, 2017.

The acquisition also netted Informa the Palm Beach International Boat Show, Yachts Miami Beach, the St. Petersburg Power and Sailboat Show and Suncoast Boat Show in Sarasota.

“Combining the world’s premiere show, based in Europe, with these five shows in North America creates a scale player in this attractive and growing vertical, further strengthening our relationship with leading yacht brokers and builders, providing good opportunities for cross promotion and extending customer relationships across platforms and geographies,” said McCurdy.

Efrem “Skip” Zimbalist III, Chairman of AIM, will advise Informa in the transition, and the rest of the YPI team will continue with the company as it moves forward. “We can think of no better company than Informa Exhibitions, with its global resources, to focus on the continued growth and success of these excellent boat shows while continuing to exceed the expectations of their exhibitors and attendees,” said Zimbalist.

Reach Charlie McCurdy at +44 (0) 20 7017 5000 or charlie.mccurdy@informa.com and Efrem “Skip” Zimbalist III at (310) 356-4135 or ezimbalist@aimmedia.com

 

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