This Just In
  • The power outage that disrupted CES for about two hours Jan. 10 was traced to a transformer “flashover” at the LVCC.
  • Hannover Fairs USA will launch the DOMOTEX USA floor-coverings show Feb. 28-March 2, 2019, at the Georgia World Congress Center in Atlanta.
  • RSAV has acquired Lanham, Md.-based Hargrove, Inc, expanding PSAV’s presence in the trade show industry.
  • Groundbreaking for Phase II of the Las Vegas Convention Center expansion took place Jan. 8, adding about 1.4 million square feet by 2021.
  • CES set a new show record of 2.75 million nsf of exhibit space when it opened Jan. 9, topping the 2017 record
  • Visit KC is looking for a new President and CEO because Ronnie Burt will step down Jan. 31 after settlement of a lawsuit.
  • CES experienced an opening day power outage at the LVCC affecting the Central Hall. South and North Halls reportedly were up and running.
  • A memorial service will be held Jan. 6 for Raymond Moriarity, 71, co-owner of Paradice Expo Services who died on Dec. 28.
  • A memorial service is pending for John Portman Jr., 93, founder of the company that became AmericasMart Atlanta. He died Dec. 29.
  • Shepard is acquiring Production Associates, an audio-visual provider based in the Washington, D.C., market.

Freeman Introduces Open Platform Technology to Smooth Digital Integration

Sandi Cain
, News Editor
October 9, 2017
Share On:

Dallas — Event planners and exhibitors often have been stymied when faced with integrating technologies on a show floor or making a presentation. To address that issue, trade show service provider Freeman has introduced Fuzion™ by Freeman, a system that strives to provide a common language that will enable digital integration between various platforms more easily.

“As more technology companies focus on the event industry, it has become more difficult for event planners to use their own (systems) to talk to other systems,” said Richard Maranville, Executive Vice President and Chief Digital Officer for Freeman. 

Using Fuzion, Maranville said organizers will be able to connect registration, mobile apps and other systems seamlessly, eliminating frustration and time spent trying to set up systems at trade shows. “I’ve been at many meetings where (attendees) suggest that the tech folks need to talk to each other (to improve the situation). “Fuzion will do that,” he said.

The biggest benefit to Fuzion, now in the final testing stages, will be that organizers and attendees no longer will be “fighting technology” to get digital systems to work together. Maranville said the company is seeking early adopter candidates to learn the system and try it before the official launch, expected by summer 2018.

Overall, Fuzion is envisioned to increase attendee satisfaction, provide flexibility through better event technology adoption and save time and resources. The goal, the company said in a news release announcing Fuzion, is to develop common standards and a cohesive partner network that solves integration challenges for all association and corporate customers.

Maranville cautioned that Fuzion is a first step toward better system integration and said the company intends to work with its customers to help it evolve over time. “This isn’t a stand-alone product,” he said. “This is a multi-year journey for us … (technology integration) is a big problem in the industry, and it won’t be solved overnight,” he added. 

Industry partners interested in learning more about Fuzion can check freeman.com/fuzion for more detailed information. Those interested in joining the Fuzion partner network can submit inquiries through the developer portal at fuzion.freeman.com.

Reach Richard Maranville at (214) 445-1000 or Richard.Maranville@freemanco.com

 

 

Share On: