This Just In
  • Corporate Solutions says combining the SIA Snow Show & Emerald’s Outdoor Retailer will grow the event and entire outdoor sports industry.
  • Corporate Solutions advised SIA in the blockbuster sale. The firm is predicting more exhibition industry deals in the coming months.
  • Emerald Expositions is the new owner of the SIA Snow Show. The Gold 100 show will be merged with Emerald’s Outdoor Retailer.
  • The combined show will be called Outdoor Retailer + Snow Show and is expected to debut in Denver in January 2018.
  • The event marketing firm mdg is opening an office in Chicago. It is the company’s fourth office nationwide and will serve the Midwest market
  • Marketing executive Leana Salamah joins mdg to run the office, which opens June 1. Key staff include event and marketing specialists.
  • Spargo and Britain’s Far Horizons Tourism are partnering in a new housing-management company serving cross-border meetings and events.
  • The new venture is GCA Global Congress Accommodations and will work with show organizers worldwide thorough offices in Europe and the U.S.

Feathr Shifts Efforts to Personalization Platform

Sandi Cain
, News Editor
May 17, 2017
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Gainesville, Fla.— Event personalization specialist Feathr has updated its “DaVinci” platform to embed personalization features for customers before, during and after events. The “DaVinci” platform—named for the artist’s pursuit of unique works of art—enables users to personalize customer interaction beyond the more-traditional attendee-acquisition model. The DaVinci model also includes the ability to personalize relevant content, connect exhibitors and sponsors with attendees, and suggest sessions relevant to attendees’ interests. It also enables users to suggest other potential contacts for networking purposes. 

Inspired by reports of declining responses to generic and mass digital marketing, Feathr’s DaVinci system aspires to equip event organizers with the tools that help them reach potential attendees via an easy user interface using click and drag-and-drop options.

Feathr President Aidan Augustin said the upgrade allows existing customers to switch over now or later to avoid creating extra work for clients with events already in the works. He said the company did a beta-test with some clients before scheduling the official launch.

In a release about the update, Augustin said his hope is that it will “lay the foundation for Feathr’s ongoing journey to change the way events are designed, experienced and ultimately monetized.”

Reach Aidan Augustin at (407) 782-9468 or aidan@feathr.co

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