This Just In
  • SMG has been acquired by private equity firm Onex Corporation for an undisclosed sum. Onex says its acquisition of
  • SMG Holdings Inc. will close in early 2018. SMG manages 240 venues, including many of the major convention centers in the U.S.
  • Halifax Convention Centre in Nova Scotia, Canada, to debut Dec. 15 with first client event scheduled for Jan. 20, 2018. …
  • Three other events — Brides 2018, the Halifax Business Awards and the Franchise Expo —
  • also are booked for early 2018. … In all, the new facility already has 90 events on the books for 2018
  • Dan Lincoln will retire as President and CEO of the Cincinnati USA Convention & Visitors Bureau at the end of the year. He spent 11 years on
  • the job. COO Mike Laatsch will be interim CEO while a nationwide search for Lincoln’s successor takes place.
  • Shepard has acquired McCune Audio-Video-Lighting in a move to bolster Shepard’s presence in the western U.S. market. McCune has California
  • operations in Anaheim, Monterey and San Francisco and will be absorbed by Shepard’s AV department.

Feathr and mdg Expand Audience Acquisition Partnership

Hil Anderson
, Senior Editor
November 30, 2017
Share On:

San Antonio — Feathr and mdg kicked off Expo! Expo! by announcing they had extended their partnership and would offer show organizers the entire Feathr product suite at a discounted price.

The two firms — Feathr develops event software and mdg is a leading trade show marketing agency — have been working together on data-driven audience acquisition for exhibition organizers. Their expanded pact designated mdg as the first Feathr Implementation Partner; the two companies also will jointly host a series of workshops around the country in 2018 for show managers on best practices in digital marketing.

“Events and associations are sitting on a gold mine of data, yet they often lack the bandwidth or technical expertise to leverage that asset and amplify their audience acquisition and monetization initiatives,” said mdg President Kimberly Hardcastle-Geddes. “Our expanded Feathr collaboration will help our clients unlock this potential, which will ultimately drive increased value to members, attendees, exhibitors, sponsors, and of course, the organization itself.”

The partnership between Feathr and mdg has been a joint effort by two companies that enjoy a high profile in the trade show industry. The 2017 IAEE Art of the Show competition included seven individual first-place awards for mdg. Earlier this year, Feathr’s Event Marketing Cloud received the Best New Event Technology award at Eventex. Feathr has also received similar technology awards from the Society of Independent Show Organizers and also from UFI, the Global Association of the Exhibitions Industry.

“We’ve loved working with mdg,” said Feathr Co-Founder Aidan Augustin. “This partnership is a win not only for mdg clients, but also for existing Feathr customers that could benefit from the expertise that mdg provides.”

Reach Kimberly Hardcastle-Geddes at (619) 298.1445 or; Aidan Augustin at (407) 782-9468 or


Share On: