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Exhibitions Growth to Continue in 2018

Hil Anderson
, Senior Editor
February 8, 2018
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PARIS The good times in the trade show industry will continue to roll this year with a large majority of organizers anticipating revenue growth in 2018, according to the latest UFI Global Barometer.

The 20th edition of the survey included input from a record 290 exhibitions organizers from around the world. The results found that 44% of companies enjoyed increases in profits in 2017 with 70% of respondents expecting their revenues to improve during the current year.

“The exhibition industry is growing at a healthy rate,” said UFI Managing Director/CEO Kai Hattendorf. “Companies around the world are looking at expanding their activities within and beyond their present geographic borders.”

Revenues

Last year was a bullish period worldwide with 70% of companies reporting an increase in revenues during the Second Half of 2017. About 72% expected revenue growth in the First Half of 2018, increasing to 77% in the Second Half.

Europe and the Americas are the likely hot spots this year in terms of increased revenue generation. Asian companies also anticipated higher revenues overall, however, the report indicated a level of uncertainty has crept into the usually booming region, including India, Indonesia and parts of China.

Profits

The net results were more evenly divided in 2017 with 44% of respondents seeing an increase in profits and 43% saying profits were stable during the year.

Geography

A total of nine regional markets were included in the Barometer’s look at overall profits. Mexico led with 69% of its organizing companies declaring an increase in operating profits over 2016. The U.S. was a close second at 67%; followed by the Middle East (62%); Indonesia (57%); Brazil (55%); United Kingdom (54%); China (53%); Macau (50%); and Germany (40%).

Future Success

About a quarter of show organizers said their 2018 success would depend at least in part on the state of the local economies in the areas where they operate. Moreover, the same percentage considered local economies to be a key factor in the Second Half of last year.

Another 21% viewed industry competition as a leading challenge followed by developments in the global economy and their own internal factors, which were both cited by 16% of the respondents.

Firsthand Look

The latest UFI Global Barometer is available to download at www.ufi.org/research. The next Barometer survey takes place in June.

Reach Kai Hattendorf at (33) 1 46 39 75 00 or kh@ufi.org

 

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