This Just In
  • The AHLA says the Dept. of Homeland Security will expand the number of H-2B seasonal guest worker visas available for this fiscal year.
  • The increase in H2-B visas will help small and seasonal businesses to meet workforce demands critical in peak tourist periods.
  • SMG signed a 3-year agreement to continue managing Cobo Center in Detroit. SMG has been the management firm for Cobo since 2010.
  • Highlights of SMG’s tenure include oversight of a major renovation, reduced operating deficit and creation of a technology department.
  • Ground was broken June 20 on the expansion of the MGM Grand Conference Center in Las Vegas. The 250,000-sf project will wrap up next year.
  • The $130 million expansion includes two new ballrooms, 11 breakout rooms and additional space for the center’s Stay Well Meetings feature.
  • The Louisville Downtown Marriott Hotel is undergoing a $30 million renovation slated for completion in August 2018. The hotel remains open.
  • The Marriott is attached to the Kentucky International Convention Center and offers 50,000 sf of meeting space and 616 guest rooms.
  • AEG plans to acquire four acres in downtown Nashville to be developed as a mixed-use entertainment district at SWVP’s Nashville Yards.
  • The mixed-use district will be anchored by a 4,000-capacity music hall, luxury theatre, live entertainment club, boutique hotel & more.

Conference for F2F Exhibit and Event Marketers to Launch in 2017

Danica Tormohlen
, Editor-at-Large
June 24, 2016
Share On:

Baltimore, MD – Three industry veterans -- Michael Hatch, Bob James and Margit Weisgal – are joining forces to launch the DARE Conference, a one-day event for face-to-face exhibit and event marketers, in June 2017 in Baltimore. 

“We are creating a new hybrid event that combines the best features of hosted buyer, networking and technology events, and educational conferences,” said Hatch, a trade show sales and marketing consultant who has more than 30 years of experience working for companies like Digitell, a2z and PEGS Exhibits. “In addition to presentations by experts, DARE will provide a series of orchestrated, topic-focused roundtables and networking opportunities at a reception and luncheon.” 

DARE is targeting executive-level attendees with exhibit budgets of $500,000 to $1.5 million+, as well as corporate event managers. Attendance will be limited to 300, and the registration fee is $1,095 with a discounted rate for early-bird registration. 

“What will make this conference unique is the audience,” said James, a marketing communications professional with more than 30 years of experience working for companies like Freeman, ITN International and Fixation Marketing. “We are targeting the exhibit budget makers, not the budget spenders.” 

In the past, this has proven to be a tough audience to reach. Over the last several decades, events created and run by several industry associations and organizations fell short in reaching these targets. 

When TSE asked how DARE will draw these hard-to-identify executive-level marketing participants, Hatch said they are looking to partner with the top US trade shows to help them offer content to their customers. 

The program will include keynotes by Ruth Stevens, Adjunct Marketing Professor at Columbia University, and President of eMarketing Strategy; Jeff Masters, Director, Global Events Group, for Philips Healthcare; Mark Schaefer, Adjunct Marketing Professor at Rutgers University; Lee Harrington, President of Bowman Design Group; Jeff Tanner, Dean of Strome College of Business at Old Dominion University; David Adler, CEO for BizBash Media; and Mary Boone, President of Boone Associates. 

While the conference will not have a traditional trade show, sponsorships are available. Sponsors will be required to send executive-level participants, as well. After DARE concludes, attendees will become members of a year-round community, which will offer monthly videos and e-books, at no additional charge.

In addition, the partners are planning to add a one-day event for academics following DARE. 

For more information, go to www.dare2017.com 

Reach Michael Hatch at (240) 603-6044 or mikejhatch@gmail.com; Bob James at (202) 641.5131 or Bob@themightycopywriter.com

Share On: