This Just In
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.
  • National Association of Chain Drug Stores OK’d a 3-year deal with CompuSystems for registration at their meeting and Total Store Expo.
  • Quebec-based ExpoPromotion has sold Montreal Home Expo and Montreal Fall Home Expo to Cleveland-based home show producer Marketplace Events.
  • Access Intelligence will launch Global Esports Business Summit for the esports industry Oct. 1-3 at Caesars Palace in Las Vegas.
  • Renovation of the Cleveland Marriott Downtown at Key Center’s lobby, ballroom, and meeting space is scheduled for completion this summer.
  • UBM has acquired Grupo CanalEnergia, an organizer of events in the Brazilian renewable energy sector.
  • The grand opening of the new downtown Omni Louisville Hotel next to the Kentucky International Convention Center was March 6.
  • The grand opening of the Fairmont Austin was March 5. It has 140,000 sf of event space, and direct access to the Austin Convention Center.
  • A new Industry Insight Series Report from CEIR is a practical guide to integrating effective engagement tactics in exhibit booth design.
  • Freeman was named an approved partner for all Mobile World Congress events globally as part of a 3-year deal with event producer GSMA.

CEIR Report on Attendee Floor Engagement Focuses on Networking

Sandi Cain
, News Editor
August 18, 2017
Share On:

Dallas —
As show organizers begin to ramp up plans for 2018 events, the Center for Exhibition Industry Research (CEIR) has issued a report with insights about potential networking activities in common areas and a breakdown of the different ways they can be used.

This report on Attendee Floor Engagement Tactics is the fifth in a series of eight. It follows an earlier study which showed an event’s repeat attendance was strongly driven by the opportunity for person-to-person engagement on the exhibit floor. Ninety-eight percent of organizers offer these activities, the study notes, but less than one-quarter of exhibitors sponsor networking events.

Part Five of this series focuses on exhibition floor networking opportunities that are outside of the exhibit booth, but in common areas that make it easy for attendees to mingle.

“Selling booths is no longer just a transaction,” said CEIR CEO Cathy Breden. “Both organizers and exhibitors have shared opportunities for creating engagement on the show floor. This report provides insights into how to better align what is offered by the organizer and exhibitors with attendee preferences — what they are using. It will help the organizer identify the activities the exhibitors might sponsor and will help exhibitors to also have better information on engaging with attendees.”

The new report looks at 10 potential networking activities for common areas and details the different ways they are used by exhibitors, industry sectors, and other demographics. For instance, receptions during show hours draw 73% or more of event attendees, are offered by 55% of organizers and sponsored by 20% of exhibitors.

The report also identifies unique exhibitor differences in various industry sectors to examine the extent of exhibition activity and other demographics. For exhibition organizers, differences are reported by an event’s size and regional scope of participation.

Reach Cathy Breden at (972) 458-8002 or

Share On: