This Just In
  • Mad Event Management is launching UAS/Drones for Disaster Response April 19-20 in Miami. First responders are the target audience.
  • National Association of Chain Drug Stores OK’d a 3-year deal with CompuSystems for registration at their meeting and Total Store Expo.
  • Quebec-based ExpoPromotion has sold Montreal Home Expo and Montreal Fall Home Expo to Cleveland-based home show producer Marketplace Events.
  • Access Intelligence will launch Global Esports Business Summit for the esports industry Oct. 1-3 at Caesars Palace in Las Vegas.
  • Renovation of the Cleveland Marriott Downtown at Key Center’s lobby, ballroom, and meeting space is scheduled for completion this summer.
  • UBM has acquired Grupo CanalEnergia, an organizer of events in the Brazilian renewable energy sector.
  • The grand opening of the new downtown Omni Louisville Hotel next to the Kentucky International Convention Center was March 6.
  • The grand opening of the Fairmont Austin was March 5. It has 140,000 sf of event space, and direct access to the Austin Convention Center.
  • A new Industry Insight Series Report from CEIR is a practical guide to integrating effective engagement tactics in exhibit booth design.
  • Freeman was named an approved partner for all Mobile World Congress events globally as part of a 3-year deal with event producer GSMA.

CEIR: Industry Growth to Get Back on Track in 2017

Hil Anderson
, Senior Editor
April 3, 2017
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Dallas – The trade show industry’s growth rate is expected to rebound this year from the slight dip it experienced in 2016, according to the newly released 2017 CEIR Index Report released April 3 by the Center for Exhibition Industry Research.

The CEIR Index, which is available for download at, projected the overall industry would grow 2.4% this year, up 1.2% from the 2016 rate.  The upward trend is expected to pick up momentum to 2.8% growth in 2018 and 3.0% 2019.

“Economic and job growth should continue to drive expansion in all four of the exhibition metrics through the forecast period," said CEIR Economist Allen Shaw, Ph.D., who is also Chief Economist for Global Economic Consulting Associates, Inc.

Three of the four CEIR metrics – net square feet (NSF) of exhibit space sold, number of exhibiting companies and gross revenue – increased last year; however, professional attendance was flat, a situation attributed to declines in attendance at shows in the Raw Materials and Science (RM) sector. By contrast, the strongest overall performances were registered in the Food (FD) and Building, Construction, Home and Repair (HM) sectors. The result was a 1.2% overall growth rate, which was 1.1% lower than the 2015 rate.

Shaw said improving employment and consumer spending in 2017 would accelerate U.S. economic growth beyond last year’s 1.6% GDP growth, which would help stoke the entire trade show industry. “Despite a decline in 2016, ID and RM will grow more in line with their macroeconomic drivers,” he said. “Their rebounds will help to push the overall CEIR Index growth to 2.4%, 1.2 percentage points higher than the 2016 rate but still 0.1 percentage point lower than real GDP growth.”

A more pessimistic outlook is in store for the Education (ED) and Government (GV) sectors due to assumptions that government hiring and services will remain suppressed, although the development of new technology, safety and logistics offered by exhibitors in those two sectors could offset some declines.

An updated forcast of the 2017 CEIR Index will be available at the CEIR Predict conference in Washington on September 14-15. Registration information is available at “This will be our seventh annual Predict conference and we are eager to share new information and perspectives that industry executives have come to rely on from CEIR,” said CEIR CEO Cathy Breden, CAE, CMP. “The data from the latest CEIR Index, combined with the knowledge of guest economists and other forward looking sessions will provide attendees with an excellent predictive edge to use in their future strategic planning and business development efforts.”

The annual CEIR Index measures the annual performance of the trade show industry using the year-over-year changes in the four metrics of 14 key industry sectors.

Reach Cathy Breden at (972) 687-9242 or; Allen Shaw at (484) 343-6411 or

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