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Big Data the Topic of New Lippman Connects Event

Hil Anderson
, Senior Editor
May 5, 2017
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Transform USA – Data, Analytics and Digital in Events takes place July 20 in the nation’s capital at the Washington Marriott Metro Center. Lippman partnered with the British consulting firm AMR International to create the event for senior executives, which is solely focused on data analytics –one of the timeliest topics in the exhibitions industry.

“Our program will feature industry experts that will take attendees on a guided tour, showing them how to plan and implement their exhibitions’ long-term data, analytics and digital transformation,” Lippman told Trade Show Executive. “Our speakers will share their real-world success stories, featuring practical, actionable strategies.”

Attendees will also have opportunities to ask questions and share their own insights and experiences in one of the hottest areas of show management and technology. Lippman said he and Denzil Rankine, Executive Chairman of AMR International, would lead “peer-to-peer discussions on trends in data analytics and how to increase audience engagement and their exhibitor and sponsor ROI by using technology.”

Rankine will also provide an update on AMR’s strategic views on how data and analytics will influence the trade show industry. AMR works with around 600 trade shows worldwide, and Rankine sees digital becoming a more important source of revenue for show organizers in the coming years.

The preliminary program for Transform USA includes networking opportunities and sessions on:

  • Understanding your customer needs and expectations in the digital era
  • Learning how to provide a frictionless experience for customers
  • Discovering how to use data to drive profitability and ROI
  • Navigating the event technology vendor landscape
  • Showcasing leading edge event technology solutions
  • Fostering a technologically innovative culture in your organization


Registration for Transform USA is available at

Reach Sam Lippman at (703) 979-4904 or; Denzil Rankine at + 44 (0) 20 7534 3601 or

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