This Just In
  • Corporate Solutions says combining the SIA Snow Show & Emerald’s Outdoor Retailer will grow the event and entire outdoor sports industry.
  • Corporate Solutions advised SIA in the blockbuster sale. The firm is predicting more exhibition industry deals in the coming months.
  • Emerald Expositions is the new owner of the SIA Snow Show. The Gold 100 show will be merged with Emerald’s Outdoor Retailer.
  • The combined show will be called Outdoor Retailer + Snow Show and is expected to debut in Denver in January 2018.
  • The event marketing firm mdg is opening an office in Chicago. It is the company’s fourth office nationwide and will serve the Midwest market
  • Marketing executive Leana Salamah joins mdg to run the office, which opens June 1. Key staff include event and marketing specialists.
  • Spargo and Britain’s Far Horizons Tourism are partnering in a new housing-management company serving cross-border meetings and events.
  • The new venture is GCA Global Congress Accommodations and will work with show organizers worldwide thorough offices in Europe and the U.S.

Big Data the Topic of New Lippman Connects Event

Hil Anderson
, Senior Editor
May 5, 2017
Share On:

Transform USA – Data, Analytics and Digital in Events takes place July 20 in the nation’s capital at the Washington Marriott Metro Center. Lippman partnered with the British consulting firm AMR International to create the event for senior executives, which is solely focused on data analytics –one of the timeliest topics in the exhibitions industry.

“Our program will feature industry experts that will take attendees on a guided tour, showing them how to plan and implement their exhibitions’ long-term data, analytics and digital transformation,” Lippman told Trade Show Executive. “Our speakers will share their real-world success stories, featuring practical, actionable strategies.”

Attendees will also have opportunities to ask questions and share their own insights and experiences in one of the hottest areas of show management and technology. Lippman said he and Denzil Rankine, Executive Chairman of AMR International, would lead “peer-to-peer discussions on trends in data analytics and how to increase audience engagement and their exhibitor and sponsor ROI by using technology.”

Rankine will also provide an update on AMR’s strategic views on how data and analytics will influence the trade show industry. AMR works with around 600 trade shows worldwide, and Rankine sees digital becoming a more important source of revenue for show organizers in the coming years.

The preliminary program for Transform USA includes networking opportunities and sessions on:

  • Understanding your customer needs and expectations in the digital era
  • Learning how to provide a frictionless experience for customers
  • Discovering how to use data to drive profitability and ROI
  • Navigating the event technology vendor landscape
  • Showcasing leading edge event technology solutions
  • Fostering a technologically innovative culture in your organization

 

Registration for Transform USA is available at https://www.amrinternational.com/insight/transform-usa

Reach Sam Lippman at (703) 979-4904 or sam@lippmanconnects.com; Denzil Rankine at + 44 (0) 20 7534 3601 or denzil.rankine@amrinternational.com

Share On: